When trade began centuries ago, people depended largely on
offline marketing capabilities to influence its Audience. They basically relied
on "Word of Mouth", Offline publishing of advertisements, greet
programs arranged at group gatherings or Online markets etc., However the World
today has altered inadvertently.
There are so many On-Premise Analytics solutions
around in the online market. it becomes quite difficult for any e-commerce
business to choose from them.While Google analytics stands out as a number one analytics product
in the market its ubiquity, difficulty and its one size fits all kind of data
delivery has compelled its users to look for alternatives.
We would like to present before you the Top 5 Enterprise
level Alternatives to Google Analytics which help the business owners to easily
and securely track their businesses.
MixPanel:
MixPanel is
a real-time web analytics solution that measures user engagement. Its base lies
in the conversion funnel design. It has the ability to construct and examine
funnels actively to ensure they adjust to the incoming data. This helps in
presenting the information in a live and is well refined manner.
Advantages:
- MixPanel has been designed to present real-time web analytics to its customers.
- Its segmentation process gives you more information about your customers
- Track the product retention, to understand your customers by graphing their subsequent visits after their initial visit.
FoxMetrics:
FoxMetrics has
been designed to track events and trigger a subsequent event that engages
customer or leads to goal conversion. For Eg., if a visitor data shows that he
has been engaged on your website for quite sometime and has visited many links
on your website, FoxMetrics intelligently lets you to trigger and event for the
customer to sign up or subscribe for newsletter.
Advantages:
- Lets you to track newsletters, software installations and beyond.
- Lets you to track ad campaigns and measure conversions.
- API based solutions and easily integratable
Customer Engage Pro:
CustomerEngagePro Analytics tool has
been applauded for its robust design and Enterprise web analytics solutions it
provides. It boasts itself to be a secure analytics solution that follows
European Security Norms for Data Security and Privacy. Data Encryption and
respecting user privacy stand among the pillars of Customer Engage Pro. It does
not limit itself to desktops, laptops and personal computers but has been
designed to extend its solutions to Enterprise web Analytics and
Mobile App Analytics.
On-Premise web analytics -CustomerEngagePro Analytics
Advantages:
- Easy to use by appending a simple JS tracking code on your website.
- Real-time web Analytics Solution making way for data driven decision making.
- Mobile App Analytics
- Magento and Wordpress Plugins for easy E-commerce integration
- Goal setup and tracking conversions
- Enterprise-wide software installation and usage tracking
- Customizable analytics solution based on Business Needs.
Clicky:
Clicky has
been described as an easy to use Web Analytics solution that provides advanced
analytical data. It's link report gives you the details of referral website and
you know where your visitors and coming from. Its actions metrics gives you
information about the video sessions, clicks and downloads from your website.
Advantages:
- Simple and Easy to use by the customers
- Wordpress Plugin available for its users
- Keywords information that led a user to your website.
KISSMetrics:
Kissmetrics is
another growing Data Driven Analytics Solutions available in the market. It
claims to give you the visitor statistics even after he has purchased a product
from your website.
Advantages:
- Gives live data, so you are up to date on the customer trends as they are happening on your website.
- It has been designed to give its users the conversion metrics and track goal conversions, all at real-time!
- Ideal for Small and Medium Businesses with online presence.
Which Analytics Solution would be Ideal for you?
With so many options available, it would be difficult for
anyone to narrow down on a particular Private Web Analytics Solution.
It indeed is a difficult choice to make! However, i would suggest you to go
with a solution that aptly suits your business use case. The objective of any
business owner would be to protect user data and maximize revenue with web
analytics.
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