data-driven decision making Process gives you a foolproof evidence of how your business moves ahead. It encourages you to trust the data more than on relying on emotions and gut feeling about your goal tracking or conversions. With CustomerEngagePro Analytics tool, data attributes are interpreted to give an insightful view of your visitor or customer journey.
Let’s go through with an example for private analytics before entering into the technicalities. Today’s Amazon, Snapdeal, Flipkart and Infibeam it has been a long way for the market, businesses and customers in the e-commerce journey. Today e-commerce has expanded to B2B, B2C and C2C channels, leaving no stone unturned.
In the age of E-commerce the store owner doesn’t know who visited the online store and for what. Yes, we have lot of Customer analytics, statistics tools, which tell the owner that 1000 visitors visited his website. But do you think a store owner can do anything with this information? If the owner can know the intention behind their visits, he can make atleast 2% conversion in his business.
Today is an era of Digital Marketing and engagement. Popular e-commerce stores, today maintain a team of Customer Engagement Representatives, who attend to customer’s needs and help. It has been identified that a popular e-commerce websites have a conversion rate of 2%-5% ideally. So what about the 95%-98% of the people who visited the website and left? How to tap that Market? It is a challenge for all the e-commerce businesses.
With CustomerEngagePro's Private Analytics Feature we are trying to solve this challenge by building a new engine that will focus on understanding the behavior of that intuitive segment of visitors. We capture the IP address, e-mail address (entered on a form) and the path traveled by customer on the website. Please wait while we bring more interesting features and insights with our Product!!!
